FREQUENTLY ASKED QUESTIONS

  • We are a great fit for businesses that provide a service for consumers, operate in a local or regional market and have less than 25 employees. We can also be a good fit for some B2B businesses, depending on the marketing goals.

  • Unfortunately, we are not equipped to build eCommerce websites. However, if selling products is not a core component of your business, we can integrate with third-party eCommerce platforms, like Square or Shopify, using links and widgets. If selling products online is a core component of your business, we recommend working with a full service marketing agency who can offer a full suite of marketing services.

  • On average, websites launch within 4 to 6 weeks from the project start. If you are trying to meet a specific deadline, let us know and we can provide you with options.

    But average never really tells the whole story, does it?

    The real answer is “it depends on how prepared you and your team are to participate in the process”. We have some sites that have been completed in less than a month. We have one that has been lingering for more than two years.

    Now, the two-year example is an absolute outlier but it’s real. The client has changing priorities and the inability to make a decision regarding the website. So that project has analysis paralysis.

    If you have the ability to follow a schedule, complete homework in a reasonable amount of time, and trust the process, having a site ready between 12-18 weeks shouldn’t be much of a problem.

    What would make the process go longer than average?

    Besides the outlier example listed above, the most frequent reasons for the delay in the website process are:

    Employee turnover – the person responsible for managing the process on your end either leaves your company or assumes another position.

    Lack of assets – like staff photos or pictures and videos from case studies, previous work, or testimonials.

    Multitasking – the business gets busy and the website gets put on the back burner

    Communication delays – decisions can’t be made in a timely manner and rely on infrequent committee meetings or some formal process.

    A Global pandemic – that just happens in the movies, right?

  • Yes, we believe our mobile designs are some of the best you'll find anywhere. We put a high emphasis on making sure the website experience on a mobile device is second-to-none.

  • Our plans include on-site technical search engine optimization that ensures search engines can easily read and rank your website. For some businesses, this is enough to reach your desired search rank. Others may need additional SEO services, like content and local search optimizations, both of which are included in our Premium plan.

    Our approach can be thought of as a General Practitioner who focuses on overall SEO health. Depending on your competition and market, you may need to work with a search engine optimizer in a specialized field to meet your goals. We are more than happy to make a referral for specialized services, if needed.

  • Shopping for a new website is similar to shopping for a car. Websites, like cars, have different classifications, trims, financing and ownership models. However, unlike cars, it's not always as clear what features are must-haves for your website. It's possible you're getting a quote for a used car with 200k miles on it, or even worse, a monster truck.

    You can think of us as the new, dependable, low-maintenance SUV with an awesome warranty and service plan, oil changes included! Our website plans strike a balance between features, performance and price. We focus on aspects that provide the most long term value for small businesses.

  • We provide full ownership to your website design. Our websites are built on top of Squarespace and can transfer to most web hosts. We want you to stay with us because you want to, not because you have to.

  • Typically, we cannot. Our process and tooling are specifically designed for the websites we build.


    However, if there are elements you want to retain from an existing website, we will likely adjust pre-existing sites at an hourly rate. Please get in touch with us via email for pricing.

  • Every website we design is one-of-a-kind and specifically made for each client. We do not use premade templates or themes.

    *Although we may start with templates to help get a vision and direction, we make sure every website we build is one of a kind and aligned with the values and brand of the business.

  • Our plans include fully-managed, high performance, web hosting. If you currently have web hosting, we'll help you transfer to the service we use.

  • Yes, absolutely! If desired, you can choose to keep your existing domain registrar and direct it to the website we build

  • Yes, we believe our mobile designs are some of the best you'll find anywhere. We put a high emphasis on making sure the website experience on a mobile device is second-to-none.

  • We do not offer email hosting but are happy to help configure your domain name to work with Google Workspace or Microsoft 365. Both services provide great email hosting as well as direct integrations with office software, collaboration tools, and file storage.

  • In order to keep our prices as low as possible, we do not draft proposals or accept RFPs. However, we start every project with an intake call and develop a detailed plan.

  • In summary, it includes the following:

    Overall Goals. Communication and collaboration between the project manager and the client to map out the features and functions of the website. Who are your customers, how will we add value and attract more of them to your website?

    Menu & Page Flowchart. Mapping out the menu, its main pages, and supporting pages that will make up the navigation for the website as a whole. We want visitors to get where they want to go as easily as possible.

    Interface Design. The custom process of creating the look and feel of the website based on the business brand, the goals of the project, and the intended audience or audiences involved. We want visitors to quickly understand what you offer and how to get where they need to go, regardless of the device.

    SEO Worksheet. The keyword-focused approach used to ensure individual pages within the website are constructed with the purpose of being found in Google. Utilizing best practices of content, programming, and planning, we can help increase the opportunity that Google will respect your site.

    Content Management System (CMS) Integration. Programming the custom graphics, features, functions, and page flowchart into the content management system. This is the brain of the website and how you will edit and manage your pages moving forward.

    Content. This process will typically take the most of your time.

    Content Review. A thorough review of grammar, forms, and functions to ensure your site is ready to be seen by the world.

    Quality Assurance / Go-Live Process. Includes testing to ensure all links work as they should, the website appears as it should across multiple browsers and devices, that the overall functionality desired is operational, and that the site is ready to be published for the world to see.

  • The content process is one of the more complex components of building a new website and one key area where guidance from an experienced firm has significant value. Here is an entire page with in-depth answers to this question and recommendations on what content to prioritize.

  • As you can imagine, the answer to this question will vary from project to project. However, we do our best to manage each project as efficiently as possible. That being said, we do not expect to develop the site without your participation, insight, experience, and assistance in helping us understand what will work best for your business and your goals.

    Scratch that – we CAN’T develop the site without you.

    Our experience is only as good as the collaboration we have with you. We need your insights, your experience, your expertise, your customer relations, your unique advantages, strengths your weaknesses, and opportunities.

    You see, we’re not just building a thing. We’re building a tool that is the digital hub for your voice of authority. The place where you build trust, confidence, and connections with folks who haven’t met you yet. Where you stand out from the crowd and pull away from the competition.

    And we can’t bring that to life without you.

    So yeah, we have a framework and a process. But it’s not on autopilot. It’s a series of collaborations we do together to deliver a site that delivers value to your customers and return to your business.

  • We follow a comprehensive quality assurance check to make sure the website we build with you functions as it should and works as it should in a variety of browsers and on multiple devices. Should an issue arise that is directly related to the programming and development of the site, we will work to correct the issue at no cost to you. Should issues arise from deleted content, deleted pages, or errors while updating the site that require our services, we will discuss prior to engaging and billing. Bottom line is we want to be fair and want you to trust that your site will work as it should.

  • Yes. All websites we develop are built on a content management system that will allow easy access to edit pages as frequently as you need while connected to the internet.